Portfolio Archive - Propellant Media Politics

Local State University Defies Expectations During Covid 19 At $10 Cost Per Lead

students or teenagers with files and diploma

The Challenge

This local university has a multi-million dollar marketing budget across their undergraduate and graduate programs. Between the many competitors they have to face including prominent Georgia and Southeast Universities attracting new applicants and students has not been an easy task. That in addition to the low brand recognition for the university, they have been slowly growing their presence, but needed new innovative tactics to help them reach the student profile that could thrive as students at their school as well as graduates. That’s when they reached out to Propellant Media for guidance.

The Solution We Implemented

Our original statement of work included OTT/CTV Advertising and Streaming Radio/Spotify campaigns for undergraduate brand. But as we continued to work together, they soon learned that our passion and partnership mattered just as much as the results. It showed in our communication, our execution of campaigns, and bringing fresh ideas based on our prior experience with other colleges and universities we worked with.

Nine (9) Months into our client management approach, and supported by strong results, the University was proactively convinced to dramatically increase our SOW to include

Geofencing SAT & ACT locations as well as moments when the admissions team is visits certain recruitment events in the southeast
Full Funnel Google Ads campaign centered around brand & non brand keywords
Paid Social (LinkedIn & Facebook/Instagram) lead generation campaign
Focus on retargeting leads with urgency language to get them to convert into true applicants
Now handling their marketing plans for the Biz School and Multiple Grad Programs
Implementing a Full Funnel attribution model and tying advertising data to applicant and CRM data
All vital digital channels Google Adwords, Bing Ads, YouTube, Programmatic Display, lookalike modeling, CRM targeting, OTT/CTV, Pandora/Spotify, Twitch, LinkedIn, Facebook/Instagram

Results Of The Campaign

As we launched and took over the majority of the campaigns, we helped the client lower their cost per student lead which continued to hover at $10 – $20/student for their undergraduate institution. Our highest peak of lead flow has grown to 2,800 leads per month.

And for the graduate programs, we helped decrease the cost per lead went from $1,100 to $250, thus filling up each department across all the grad programs at the University. We currently manage over 25 graduate programs each with their own set of strategies.

We have been a partner with the institution for over 3 years and counting.

The University was featured in several publications highlighting the roughly 20% year over year growth despite COVID-19 and the expected increase in competition due to it.

How We Assisted A Senior Care Living Facility Capture More Patients With Geofencing

Client Challenge

A regional senior care living facility with a good reputation was struggling to find new ways to gain the proper brand exposure through advertising efforts. They were already doing Google Ads, SEO, and even TV Advertising in the local communities. They knew there needed to be a more direct approach to reaching loved ones or senior ready to physically transition into a senior care community. After learning about geofencing marketing, they requested our team at Propellant Media put together a comprehensive digital game plan that would help them drive walk in foot traffic, inquiries and tours of their facilities.

The Solution We Implemented

From the 4 plus senior care living locations we initially focused on driving foot traffic to, we thought a full funnel programmatic advertising plan was prudent to give all tactic added support:

Geofencing Marketing – We created a geofencing campaign targeting ER’s, hospitals, other competitor senior care facilities, and other core locations that became a natural transition point for seniors needing assisted living care. We targeted over 25 – 30 locations per each individual senior care facility.
Keyword Contextual/Search Retargeting – We utilized popular keywords such as senior living, senior care, and senior care near me to reach people across the internet that showed intent. We even utilized many of the top performing keywords the client furnished from their existing Google Ads campaigns and SEO work to ensure we gave it full coverage.
Site Retargeting – The site retargeting included a strategy that was centered on display ads, OTT Advertising and pre roll video. This full funnel strategy also allowed us to engage senior care audiences knowing they would be more engaged with video in comparison to display ads.
Conversion Zone Tracking – In order to measure conversion, we placed a view through conversion pixel on the client’s website in order to measure people who saw the ads and then came to the client’s website or converted on a particular page. But more importantly, we measured people who saw the ads and came to the client’s physical location. This is how we’re able to show attribution across Geofencing Marketing campaigns.

ur team was also able to implement our conversion zone tracking, enabling us to measure those who have either clicked or seen the display ads from those who walked inside of our geofencing targets, and measure those who came back to the assisted living facilities.

The Campaign Results

Over the first few months of the campaign, the results have been both powerful and encouraging to our team. Our team found a minimum of 60 tours/walk-ins attributed to the geofencing marketing campaign we ran in driving brand awareness and walk-in’s to their facilities. And that was over a 30 day period. As we continue the campaign for this client, we will naturally see a reduction in cost per visit.

Hotel Property Targets Travelers With Programmatic Display

The Challenge

A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They also wanted to focus on supporting their restaurant and dining locations at their hotel and resort as it was lacking in brand awareness and walk-in traffic due to the competition in the area. They enlisted the help of our team to precisely target consumers interested in travel to their location.

The Solution We Implemented

Travel is a very unique area. Given the high competition and number of options available for travelers, we had to implemented a very defined strategy for each tactic because we had 2 objectives: improve brand awareness and target travelers who could show interest in their hotel; and secondly drive restaurant/dining traffic to local travelers.

Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization.

Keyword Contextual/Search Retargeting: Instead of targeting an entire country, we focused on keyword contextual and search retargeting based keywords for people looking for hotels in the key city. So hotels in miami was a sample keyword we leveraged knowing we were getting our ads in front of those individuals expressing interest in hotel properties in miami.
Site Retargeting: We decided to tap into multiple DSP’s (not only 1), in order to expand our site retargeting efforts. This gave us even more air cover and further supported their Google Ads, Facebook Ads, and other omnichannel advertising efforts.
Geofencing Marketing: We were quick to explain to the client that using this tactic to attract travelers to the hotel would not be wise because there were not great practices in identifying people around the country based on their physical activities that would tell us they are firmly interested in booking travel. That’s where search and keyword contextual came in. Instead, we used geofencing to impact their restaurant and dining options that were available. We geofenced nearby restaurant competitors, other competitors hotels, and local beaches. We served creative ads that were promotional in nature and got people thinking about other local dining options at the hotel.

With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely target customers, and adjusted the frequency cap and pacing to maximize budget. We also shifted budget to higher performing areas and swapped creative to keep the advertisements relevant through changing seasons.

The Results

Through multiple tactics and optimizations, our team achieved a CTR of .33%, more than tripling the client’s goal of reaching the industry average CTR of .08 – .1%. In addition, we leveraged conversion zone tracking to measure those who saw the geofencing marketing ads and then came to the hotel to dine or other reasons. Over the course of 3 months, we measured over 198 walk-in conversions. Of that, 11 people clicked on the ads and the rest saw the ads and came to the hotel, letting our team know there was strong influence from the geofencing marketing campaign.

Local College Grows Campus Visits With Geofencing Marketing

The Challenge

A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads. Lead flow for the college was meager and they wanted to consider solutions that extended beyond typical lower funnel tactics. After learning about geofencing advertising, the college decided to add it to its marketing mix.

Solution

Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college. Our strategy included:

Geofencing Marketing – we targeted SAT & ACT locations with our geofencing marketing solution. We also geofenced their top 20 feeder high schools around the country.
Creative Ads – We also utilized some compelling creative ads we believed would speak to the particular careers that students were most interested in at the college.
Omnichannel Site Retargeting – We tapped into multiple DSP’s and channels to retarget users over and over again who expressed an interest in the college.

Results

Over the course of a short period of 1 1/2 weeks while the campaign remains active, the geofencing advertising campaign drove over 30 walk-in visits and overall tours at the college. The client also saw a reduction in overall cost per conversion for Google Ads and Facebook campaigns due to the site retargeting we implemented for the College.

Non Profit USA Water Polo Brings Marketing Awareness Youth & More Viewer

The Challenge For A National Brand Expanding Awareness

USA Water Polo, despite being a nationally recognized sport is not as recognized for recreational purposes. Many kids and teenagers enjoying the sport of competitive swimming, but water polo as a sport pales in comparison other sports more recognized by Olympics and other national sports committees.

USA Water Polo knew they had a task on their hands with limited budget to achieve 3 things:

Reach youngsters who already have a passion for swimming to learn more about water polo
Get people to join the organization and even give back to the non profit
Get more eye balls watching water polo events throughout the county

After hearing about geofencing marketing and knowing they were not getting enough out of the Google Grant, the director of marketing wanted to deploy more sophisticated strategies to grow the brand We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For USA Water Polo Campaign

The team at Propellant Media developed a comprehensive strategy of geofencing (YMCA’s and other locations people frequent for swimming), site retargeting, google ads (grant), pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around YMCA’s. We did do this across the enter USA, but instead key cities that they truly wanted to raise their profile in including Texas and Florida.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 4 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- water polo
- polo olympics
- water polo membership
- open pools near me
- public pools near me
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager. This campaign improved the overall effectiveness of the existing geofencing marketing campaign.

Results Of Geofencing & Google Ads Grant For

Below is the summary of actual results we produced for USA Water Polo. They continued to get more eyeballs reaching their target audience, but more importantly we achieved macro conversion metrics desired by the organization including:

Conversions – Over 400 people who expressed an interest in joining the organization
Over 22 people who chose to give back to the organization
Over 3,000 clicks solely from the Meta campaign.

USA Water Polo continues to be a client with Propellant Media.

State Assemblyman Running For Office Achieves 400% Above Average Engagement With Video Political Advertising

Political Candidate Uses Programmatic Video

Running for office is challenging. You need to find the right message, raise funds, knock on doors, and get your message to the masses. We were approached by an existing client who expressed an interest in utilizing us for geofencing marketing and video marketing to get his message to Californians for a State Assembly Seat.

He wanted to do something different than traditional offline marketing. That’s when we devised a plan that included a lot of video content he created.

Marketing Mix For Political Programmatic Display Marketing Campaign

Using a client-supplied voter list in his district, we are executing:

Addressable Geofencing via Programmatic Video –Think “Pre-, Mid- and Post-roll video”
Also executing OTT television to large & small screens to those in the list who stream their television content
Website Retargeting whereby we are retargeting visitors to the candidates website with Programmatic Video

It was imperative to always include creative assets and strategies that provide a “clickable” environment. We used Programmatic Video for this purpose, but we highly recommend including banner & display ads.

400% Above Industry Average

Using pre-roll video and addressable lists of targeted voters, we were achieving 0.5% CTR, which is 400% above industry average. The client continues to receive incredible engagement from his video content and we’ve incorporated other types of video including over the top connected tv advertising content to the mix.

As Efren says, “It’s Not Just The Message, It’s The Method!”. Our method of data targeting has lead to above average engagement for his candidacy.

White Label Partner Rocket Camp Grows Revenues For Their Agency…And Their Clients

As an agency, we want to be able to provide stellar marketing services for our clients and brands. White Label Partner Rocket Camp Grows Revenues For Their Agency…And Their Clients Propellant Media initially serving direct brands, but as other agencies sought us out to partner and fulfill on their behalf, we create an entire program help agencies win with their client. Rocket Camp found Propellant Media and learned that we offered unique paid media and data/analytics strategies for middle-market to larger multi-national companies.

Through initial discussions with the CEO and their team, we found ways to integrate with their current operating systems, make their lives easier, give them unique selling opportunities with new clients they were pitching, and most importantly produce results for their clients.

Marketing Solutions We Began White Labeling To Rocket Camp

The team at Propellant Media developed a comprehensive three to four month strategy of geofencing, keyword contextual, and site retargeting. It was important to note that programmatic display is a top to middle of funnel strategy, allowing us to build an audience, create interest, and leverage the retargeting to get people to purchase or buy at some stage throughout the customer journey. Below is the tactical breakdown:

Geofencing Marketing & Programmatic Display – As our core marketing service, we found several of Rocket Camp’s client to bring this solution to including Medical, Non profit and Healthcare clients.
Paid Media Strategies (Google Ads/Meta) – We have very strategic discussions and media planning conversations with our agency partners. For one of Rocket Camp’s clients, we found both Google Ads & Meta (Facebook/IG) as core solutions to manage on behalf of Rocket Camp.
Data, Analytics & Reporting Infrastructure – Probably our most critical solution we white label to agencies and resellers, we have a launch list of reporting mechanisms for agencies to show attribution, impact and reporting. We even consulted with Rocket Camp on larger complex Google Tag Manager challenges. Below are example of our sample reports we furnish for brand and agency partners.
The Propellant Media Academy – Our team granted Rocket Camp’s team access to our academy so they could hit the ground running with training around programmatic and geofencing, white label selling tools and materials, and lastly education around business development for agencies.

White Label Partner Video Testimonial

Official Quote From Rocket Camp

“We needed a partner who could provide that same level of expertise and give us the personal attention we were looking for. We were so confident in the work we were getting, we brought Propellant Media into some of our meetings with those larger multi-national clients.”

Large Hospital System Fills Up Nursing Positions With Geofencing Marketing & OTT Advertising

The Challenge For Medical Marketing Recruitment

A large hospital system on the west coast was looking to recruit more nurses including CNA’s, Traveling Nurses, and RN’s. They haven’t ran Over The Top Connected TV Advertising or Geofencing Marketing in the past. Given the stiff competition for nursing candidates, they realized they needed to both build their own brand recognition amongst nurses while also focusing on those who are in-market looking for nursing positions.

They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing nurses who may be interested in switching to their company.

After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts. We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For Nursing Recruitment Campaign

The team at Propellant Media developed a comprehensive 12-month strategy of geofencing, data targeting (nursing audiences), site retargeting, google ads, pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around competitor hospitals. We believed that their core audience was already working at these locations, so serving ads to them would give us more exposure to thinking about switching to another hospital system. We found additional ways to limit waste and prevent less ad serving to the patients.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Pre Roll Video – Despite utilizing static display ads, we also deployed pre roll video with a nice testimonial video of one of the workers who’s been with the company for over 1 year further solidifying social proof and and adding another layer of creative ads to the mix.
OTT/CTV Advertising – Utilizing the same video ad types, we were able to gain exposure via streaming apps and websites with 15 and 30 second ad spots.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- cna jobs near me
- nursing jobs near me
- RN jobs near me
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager.

Results Of The Geofencing Marketing Nursing Recruitment Campaign

This Hospital System in Denver, CO worked with Propellant Media for over a year. Below were the results during that time.

Below is the summary of actual results we produced for the Hospital System. The quote we received from the client was after implementation, their position were steadily filled up as a result of the omnichannel marketing and geofencing advertising campaign.

Conversions – 1,466 Application Landing Page Visits: healthcaresource.com
OTT Video Views – 229K
YouTube Video Views – 189K
$101,170.74 Spend

Key Digital Channel Insight

Average Cost Per Conversion (Facebook/IG) – $33
Acreage Cost Per Conversion (Google Ads) – $173 (post conversion tracking). Pre conversion tracking ($120).
Despite not tracking conversions via Google, we drove many conversions for CNA Jobs.
Top Google Ads keywords include (cna jobs near me, cna jobs, cna jobs denver, lpn jobs near me, cna hiring near me
Programmatic Audio & OTT/CTV turned off in October/November due to talent. Branding opportunities we took advantage of.
15 Second Ads performed well on YouTube & OTT/CTV. Continued through the remainder of the campaign.
Average 94% Watch Rates For OTT/CTV

Local News Station Gets To 50 Percent Share Of Market

Overview

News stations have traditionally utilized methods of advertising including radio, TV, and even more TV. As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels. This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in its viewing area.

Action

After coordinating with the creative director and the team at the news station, understanding top performing creative, and researching the demographics of the area, Propellant Media implemented a comprehensive digital marketing plan that constituted media buys and proactive granular digital execution during February and May sweeps, heavy weather periods, and other times throughout the year. Our team leveraged several digital channels including:

Our team tied these channels into an analytics dashboard the news station creative team could view each morning during their team meetings as they went through heavy sweeps periods.

Results

After deciding to cut back from their offline channels including TV and Radio, and shift some of that spend to digital, the investment and reallocation proved to be a success.

The news station experienced six months of consecutive growth, claiming once again the #1 news position for morning, evening and late news.

They are the only station to grow year-to-year a 25-54. They achieved a 48.2% local news share in the 22-county viewing area, breaking a three-year record. They also asserted its dominance in the area’s largest county with a 54% local news share.

They continued their dominance as the digital leader among local news providers. Visits to the website were up 7% and page views increased 5% quarter-to-date. Their News and Weather App both continue to see an increase in downloads throughout the market. They also have the largest local news station social footprint in the market. Only 3 stations in the country are able to claim 50% of their local news viewing share market.

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview

A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing. The team would later not regret the decision.

Solution

Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team targeted nearby hotels and other casinos, hot pockets of consumers who love to Gamble based on the market research provided by the Casino, and places where families and elders over the age of 30 spend time at.

Result (Drove over 103 walk-ins)

Through multiple tactics and optimizations, we achieved a CTR of 0.15% CTR, but more importantly based on a $600 spend, our team drove over 60 walk-ins to the casino and resort property, resulting a $10.00 cost per visit. The casino is looking to expand the spend and provide additional creative ads to see what else resonates with their customer base.

Non Profit Gains Amazing Exposure With Event Targeting & Geofencing

Challenge

A national non profit was focused on a major event they wanted to gain great exposure from. Their past marketing efforts consisted of pay per click advertising, email marketing, and other expansive marketing efforts that were too expensive and not focused on covering ONLY the people at the event.

Solution

Within a 1 week time frame the Propellant Media Team developed a comprehensive strategy of geo-optimization targeting people at the event over the 3 days period, while allows the client to continue serving ads to them event attendees for up to an additional 28 days. Our team built geo-fences around the event and nearby hotels to reach event attendees most likely to express an interest in the brand.

Result

Through multiple tactics and optimizations, our team achieved a CTR of 0.14%, exceeding the industry average of 0.1%. The clients fundraising initiatives saw a pick up and they received legitimate phone calls inquiring about potential tickets purchases for future events and becoming more engaged with the non profit brand.

Healthcare Marketing Firm Gets Great Exposure With Geofencing Event Targeting

CHALLENGE

Some industries have customers and individuals who are always in the market looking for particular products and services. Google Adwords and SEO helps these companies stay in front of those hungry buyers. But in this case, there is a limited number of people in the fertility space that are actively searching for marketing companies. Thus, there is a small finite number of people in that space. As a result, there remains a strong need to create brand awareness by directly marketing to the owners and directors of fertility clinics. There was a fertility conference that this marketing firm wanted to get some additional exposure at. That’s when they reached out to Propellant for guidance on geofencing marketing.

SOLUTION

Propellant Media implemented a geofencing and event targeting strategy that included geofencing the location the conference was being held and ensuring the client kept their message targeting the conference attendees for an additional 30 days. We also implemented a site retargeting campaign for all those attendees who clicked on our client’s website.

RESULTS

Utilizing a $1,000 marketing budget for this effort, we delivered over 170 clicks to the clients website, a view rate of 60% (we utilize video targeting as well as static ads), and the client indicated they received several inquiries that they’re currently working to turn into active clients.

Orthopedic Hospital Improves Brand Awareness with Our Team

Challenge

An orthopedic hospital with six locations was looking to increase the number of phone calls they received as well as improve their brand awareness. Measuring foot traffic was another important metric they could measure through their other media channels including Billboard TV, and Print and even paid media.

They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CPA.

Solution

Our team developed a comprehensive strategy to target and convert the specified audience using geo-fence targeting. We decided to targeted places where people get hurt often such as job sites, Lowe’s of the world, sports facilities and even some competitive conquesting where we are targeting our competitor locations.

With the quick learning from the campaign launch, our team was able to optimize targeting by blacklisting specific websites. Moreover, we create conversion zones around each orthopedic hospital location to track conversions from our geo-fencing. We then built geo-fences around locations specified by the company.

Results

Through our multiple tactics and optimizations, we were able to deliver an average CPA of $2.27 and deliver 1,670 actions (times in which people saw or clicked on the ads and then visited one of the hospital’s physical locations) within a month.

Our CTR for this campaign was .1816%, which far exceeds the industry average CTR of .1%.

Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

Challenge

A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer.

Solution

Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific domains to more precisely target customers across desktop and mobile platforms. As a fully programmatic campaign, our team was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.

Result

Through multiple tactics and optimizations, our team delivered a CTR of .2632%, exceeding the industry average and the client’s goal.

Orthopedic Sports Facility Builds The Bones of A Successful Geofencing Campaign

orthopedic geo fence conversion zone ctr

Challenge

This orthopedic sports medicine facility with 6 locations has been use to their traditional methods of advertising including TV, billboards, and referrals from other doctors. They heard about geofencing and reached out to our team to understand how it works, what we could do for them, and how we measure success.

Solution

The team lead at the sports medicine facility instructed our team to geofence competitor locations, home improvement centers (Lowes), and other sports facilities. Finally, in our effort to measure our results, we utilized our conversion zone technology to track the number of people who saw or clicked on the client’s ads and ultimately came back to one of their orthopedic sports medicine facilities. We utilized both video ads and static advertising to measure which ads received the better response rates from potential patients.

Result

Over the course of 2 weeks, the sports medicine facility received 140,000 impressions, and incredibly high CTR of 0.20% and 281 clicks to their website. What’s more powerful, our reporting showed there were 72 new and repeat visits the sports medicine center received from people who saw their ads while on their mobile devices at their targeted locations such as competitors, Lowes, Home Depots, and sports related facilities. In addition, we were able to show the orthopedic sports medicine facility that while their natural foot traffic to their center was 0.71% of people who DID NOT see their ads typically came back to their facilities, compared to 1.95% of people who DID see their ads would come to their office, a 163% lift in foot traffic. The medical center is interested spending more with geofencing and continuing the campaign for an additional 8 months.