Book A Voter Lookalike Modeling Demo With Our Team
In the marketing discovery calls, we discuss how geofencing can work for you, CPM & Pricing for geofencing marketing, The process of geofencing, how we partner with agencies as well as direct brands.
Find More Lookalike Voters Who Are Likely To Support You
Demographic targeting and psychographic targeting is a powerful means to reach those you believe can be top converters of your initiatives. Maybe you’ve conducted focus groups or already have a sense of who those ideal voter profiles are. But after you’ve determined who they are, you’ve set your advertising in place, and you’re starting to get leads, are you leveraging any machine learning to find more of the voters who are really supporting you?
Our team leverages lookalike modeling and retargeting through several digital platforms including Programmatic Display, Paid Social, and Search Engine Marketing Campaigns.
Do you have a list of people who have converted on your website via a CRM List? Maybe you have a list of keywords you know gives you people certain to be supporting you? Our team will put together the ideal retargeting and lookalike model that will get you closer to your ideal customer.
How Our Voter Lookalike Modeling Works
After identifying a pool of larger voters, you can use our programmatic, paid social, and search engine tools to discover similar audiences with behaviors that match up with your target audience, thus giving you a greater chance to converting more like-minded voter audiences. Here is our process for setting up lookalike modeling campaigns:
- Supply our team with your CRM database like minded constituents
- Your second option is to identify the interests, demographic variables and behaviors that best make up your voter base
- Our team uploads that data across our various advertising mediums
- Through machine algorithmic learning, we identify those key constituents who are most likely to convert and fit the same voter profile of your audience
- The machine continues to remind and improve its targeting based on the lookalike audience that converts on your website or with your core initiatives
Key Voter Lookalike Modeling Benefits
Lookalike modeling can be a powerful tool used as part of your marketing strategy and target high, medium and low propensity voters you have a sense that could be part of your target audience.
- Find your ideal voters and similar potential supporters from your own CRM Lists
- Optimize your ad budget to those more likely to become supports of your candidacy
- Gain key insights on the users you truly want to reach
- Discover key learnings of your lookalike models and those converting on your website
- Leverage multiple lookalike platforms including our programmatic, paid social, and search engine marketing channels
Busy? Watch Our Recorded Geofencing Webinar. Here is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geofencing
The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.
The possibilities for hyper local targeting are endless:
- Event Targeting
- Individual Households & Business Addresses
- Sporting & Music Events
- Conferences/Conventions
- Competitor Locations
- Customer Loyalty Programs
- Intersections of Popular Streets
- Sports Stadiums
- Office Buildings
- Malls & Strip Centers
We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.
Geofencing Marketing Case Studies
Programmatic Display Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
Creative Development
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Analytics & Political Reporting
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.